But once the interaction on social media sites began, the U.K.-based carrier found there was also an opportunity to interact with current and potential customers to reinforce the brand image.

当这种在社会媒体上的交互开始时，这家英国的航空公司发现，这同时是一个与已有和潜在客人互动沟通的机会，并可以提升企业形象。

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Communities and social media are all about one to one interaction, whether with a company or another user.

社区和社会化媒体都是个体对个体的互动，这个个体可能是一家公司，也可能是另一个用户。

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Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.

诸如铺天盖地打广告这样的传统媒介模式是不乏效益的，但若以品牌与消费者的相互影响能力来衡量的话，则其作用十分有限。

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Marketing messages can be tailored to very precise groups of people, based on their age, gender and the interests and affiliations they have expressed through interaction with social media.

BBC: Twitter secures advertising deal with SMG

The experts shared opinions regarding the problems faced by journalist self-regulation bodies in examination of complaints surging from information product consumers and the experience of interaction with mass media professionals in solving conflict situations related to the violation of the standards of journalist ethics.

UNESCO: Russian version of the book ��Journalist Self-Regulation Practices in New Democracies�� | United Nations Educational, Scientific and Cultural Organization

By observing Pelini and the other coaches, "I've learned how to put together an entire program, from the training to the interaction with the administration, media and alumni, " he says.

FORBES: Careers